This phrase from a NY Times article
is the perfect description of the benefits of mobile coupons. For those people who didn’t get dragged around a Kmart with mom while growing up – the blue light specials were location-specific sales that popped up in random departments with a flashing blue strobe light. Shoppers felt like they got a good deal and were in the right place at the right time. And Kmart sold all...
One of my favorite questions lately is “how can mobile technology transform the urban experience?” And a follow up is “what are mobile user needs on a global level?”
Cities are beginning to think broadly and strategically around how to improve life for citizens and businesses using mobile applications. They are considering how city services should be mobilized and how people want to receive...
I keep ending up in conversations about how SMS is very underutilized. After all, basically all phones can send and receive text messages – not everyone has a smart phone (yet). So here is a quick list of some ways I’d like to integrate texting into my (real & imagined) life.
Public transportation: Tell me how long until my bus arrives so I know if I can drink another coffee (or cosmo)
Diet...
Let’s face facts. When it comes down to it, all businesses are obsessed with one thing: increasing revenue.
Consumer engagement and “impulse” conversion to sale are the sweet spots of mobile marketing.
In addition to entertaining and useful utilities that help consumers engage with a brand (e.g., Butterball’s Turkey Text cooking tips, Intuit’s (Turbo Tax) mobile tax prep apps, Panasonic’s Beard...
We know that advertisers large and small are using mobile marketing to reach over 230 million mobile users domestically. Short codes have been used to launch tens of thousands of mobile campaigns since their inception in 2003 and 25% of Americans participate in an SMS marketing programs.
But it is some of the more creative uses of SMS that really illustrate the flexible potential use of the platform and may...
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.