No Time to Move the Cheese: SoLoMo & Retail Priorities

SoLoMo (Social-Local-Mobile) is the new catch-phrase coined by John Doerr at KPCB and made popular during his talk with Mary Meeker at Google’s thinkmobile event. With real-time social features accelerating mobile usage, sharing + location + friending means a new paradigm for businesses and consumers. What do retailers care about within this revolution? A recent MITX event  brought together retail industry...

The Mobile Marketing Bottom Line: getting what you really want

Let’s face facts. When it comes down to it, all businesses are obsessed with one thing: increasing revenue. Consumer engagement and “impulse” conversion to sale are the sweet spots of mobile marketing.    In addition to entertaining and useful utilities that help consumers engage with a brand (e.g., Butterball’s Turkey Text cooking tips, Intuit’s (Turbo Tax) mobile tax prep apps, Panasonic’s Beard...

Location-Based Alerts: “Send them my way!”

Many businesses wonder if consumers really want mobile messages intended to increase sales. Isn’t it too intrusive to send to someone’s phone? And will it make any difference to my sales? 1020 Placecast & Harris Interactive found that consumers are interested in receiving alerts on their mobile phones from brands that they care about, provided they can opt-in and the messages are relevant. The responses...