Vox Populi: Crowd-Sourcing Mobile App Development

With the app market projected to be $35 billion by 2014 (source: IDC) one of the challenges brands face is to create a mobile experience that succeeds. Part of app success is being discovered, another part is being used, enjoyed and used again. With budgets under pressure to deliver results, the last thing a brand needs is an app that flops. Especially since research shows that “almost 40% are unhappy with...

The Mobile Social Media Mashup

Social media is literally on the move and creating the next frontier of opportunity. The pervasive presence of social networking sites such as Facebook (250M+ active users, 120M daily users) and LinkedIn (40M users) is being untethered from the computer and going mobile. Using mobile phones, social mobile media (“SoMo”) allows users to directly show and tell friends what they are doing in real time. This...