SoLoMo (Social-Local-Mobile) is the new catch-phrase coined by John Doerr at KPCB and made popular during his talk with Mary Meeker at Google’s thinkmobile event.
With real-time social features accelerating mobile usage, sharing + location + friending means a new paradigm for businesses and consumers.
What do retailers care about within this revolution? A recent MITX event brought together retail industry...
Mass Tech Leadership Council recently hosted a rock star panel that discussed trends in mobile.
AT&T’s CTO John Donovan was the headliner with AT&T’s perspective. He has the task of overseeing the company’s global technology direction and innovation roadmap while maintaining AT&T’s network for its millions of customers across the world.
My of two favorite quotes from Mr. Donovan are...
This phrase from a NY Times article
is the perfect description of the benefits of mobile coupons. For those people who didn’t get dragged around a Kmart with mom while growing up – the blue light specials were location-specific sales that popped up in random departments with a flashing blue strobe light. Shoppers felt like they got a good deal and were in the right place at the right time. And Kmart sold all...
Let’s face facts. When it comes down to it, all businesses are obsessed with one thing: increasing revenue.
Consumer engagement and “impulse” conversion to sale are the sweet spots of mobile marketing.
In addition to entertaining and useful utilities that help consumers engage with a brand (e.g., Butterball’s Turkey Text cooking tips, Intuit’s (Turbo Tax) mobile tax prep apps, Panasonic’s Beard...
We know that advertisers large and small are using mobile marketing to reach over 230 million mobile users domestically. Short codes have been used to launch tens of thousands of mobile campaigns since their inception in 2003 and 25% of Americans participate in an SMS marketing programs.
But it is some of the more creative uses of SMS that really illustrate the flexible potential use of the platform and may...
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.