Mobile coupons: Blue light specials for the digital age

This phrase from a NY Times article is the perfect description of the benefits of mobile coupons. For those people who didn’t get dragged around a Kmart with mom while growing up – the blue light specials were location-specific sales that popped up in random departments with a flashing blue strobe light. Shoppers felt like they got a good deal and were in the right place at the right time. And Kmart sold all...