SoLoMo (Social-Local-Mobile) is the new catch-phrase coined by John Doerr at KPCB and made popular during his talk with Mary Meeker at Google’s thinkmobile event.
With real-time social features accelerating mobile usage, sharing + location + friending means a new paradigm for businesses and consumers.
What do retailers care about within this revolution? A recent MITX event brought together retail industry...
Mass Tech Leadership Council recently hosted a rock star panel that discussed trends in mobile.
AT&T’s CTO John Donovan was the headliner with AT&T’s perspective. He has the task of overseeing the company’s global technology direction and innovation roadmap while maintaining AT&T’s network for its millions of customers across the world.
My of two favorite quotes from Mr. Donovan are...
Augmented Reality DevCamp in Zurich covered a lot of ground.
The technology that supports this “reality improved” context is being used across several industries and is poised for even greater adoption.
The power of the technology lies in where it can make a difference in everyday life or business. To demonstrate this, participants were lead through multiple exercises by the presenters.
For example,...
WHERE is a leading location-based smart phone application in that connects users with information about their local area including the closest and cheapest gas, traffic updates, movie show times, hottest restaurants, and nearest Starbucks.
In chatting with Jerry King, COO of WHERE, it is clear that the future of marketing will be hyper-local and super-targeted. People have been talking about this for a while...
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.