SoLoMo (Social-Local-Mobile) is the new catch-phrase coined by John Doerr at KPCB and made popular during his talk with Mary Meeker at Google’s thinkmobile event.
With real-time social features accelerating mobile usage, sharing + location + friending means a new paradigm for businesses and consumers.
What do retailers care about within this revolution? A recent MITX event brought together retail industry...
Give me a stretch of open road, my music, some hot wheels and caffeine and I’m a happy camper for hours. Probably from growing up in the Midwest where most fun destinations entailed a road trip past many acres of corn and cows.
So how has all the great technology and imagination in the mobile world enhanced our driving and road-tripping experience?
Three words: location, social networks, cloud.
Apps are...
This phrase from a NY Times article
is the perfect description of the benefits of mobile coupons. For those people who didn’t get dragged around a Kmart with mom while growing up – the blue light specials were location-specific sales that popped up in random departments with a flashing blue strobe light. Shoppers felt like they got a good deal and were in the right place at the right time. And Kmart sold all...
Many businesses wonder if consumers really want mobile messages intended to increase sales. Isn’t it too intrusive to send to someone’s phone? And will it make any difference to my sales?
1020 Placecast & Harris Interactive found that consumers are interested in receiving alerts on their mobile phones from brands that they care about, provided they can opt-in and the messages are relevant.
The responses...
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.