Augmented reality is a very hot area where only a few, very cutting edge marketers are participating. What is it? AR adds a layer of real-time meta-data on top of the world around you using your mobile phone’s camera. You point the camera at a location or object and get a display of information related to those things/places.
For example, UrbanSpoon on iPhone recently added AR which shows an overlay of...
Ideas for iPhone apps seem to flow as abundantly as wine at an Italian dinner party. Individuals and businesses have many insights, but what does it really take to develop a successful application?
Brad Rosen, Founder and CEO of Drync, is a Boston area serial entrepreneur with many successful products under his belt. Drync, his latest venture, is an iPhone app that simplifies the way consumers research, remember,...
The big question everyone wants to know is can developers (and their clients) really make money building applications? Can it be a sustainable business model? There are stories of guys in their basements minting thousands of dollars a day. Is that real? (And can I get a piece of that…?)
The speakers at MobileMonday Boston’s latest event (industry luminaries from RIM, AT&T, uLocate, Device Anywhere, and New...
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.