SMS for Life: 22 ways SMS could improve my life

  I keep ending up in conversations about how SMS is very underutilized. After all, basically all phones can send and receive text messages – not everyone has a smart phone (yet). So here is a quick list of some ways I’d like to integrate texting into my (real & imagined) life. Public transportation: Tell me how long until my bus arrives so I know if I can drink another coffee (or cosmo) Diet...

The Mobile Marketing Bottom Line: getting what you really want

Let’s face facts. When it comes down to it, all businesses are obsessed with one thing: increasing revenue. Consumer engagement and “impulse” conversion to sale are the sweet spots of mobile marketing.    In addition to entertaining and useful utilities that help consumers engage with a brand (e.g., Butterball’s Turkey Text cooking tips, Intuit’s (Turbo Tax) mobile tax prep apps, Panasonic’s Beard...

Creative Texting: Pregnant Cows send SMS

We know that advertisers large and small are using mobile marketing to reach over 230 million mobile users domestically. Short codes have been used to launch tens of thousands of mobile campaigns since their inception in 2003 and 25% of Americans participate in an SMS marketing programs. But it is some of the more creative uses of SMS that really illustrate the flexible potential use of the platform and may...