Augmented Reality DevCamp Zurich: Summary Points

Augmented Reality DevCamp in Zurich covered a lot of ground. The technology that supports this “reality improved” context is being used across several industries and is poised for even greater adoption.   The power of the technology lies in where it can make a difference in everyday life or business.  To demonstrate this, participants were lead through multiple exercises by the presenters. For example,...

Augmented Reality: Life a “bit” better

  Augmented reality is a very hot area where only a few, very cutting edge marketers are participating.  What is it? AR adds a layer of real-time meta-data on top of the world around you using your mobile phone’s camera. You point the camera at a location or object and get a display of information related to those things/places.   For example, UrbanSpoon on iPhone recently added AR which shows an overlay of...