Vox Populi: Crowd-Sourcing Mobile App Development

With the app market projected to be $35 billion by 2014 (source: IDC) one of the challenges brands face is to create a mobile experience that succeeds. Part of app success is being discovered, another part is being used, enjoyed and used again. With budgets under pressure to deliver results, the last thing a brand needs is an app that flops. Especially since research shows that “almost 40% are unhappy with...

Mobile App Monetization: Making the mobile money flow

The big question everyone wants to know is can developers (and their clients) really make money building applications? Can it be a sustainable business model? There are stories of guys in their basements minting thousands of dollars a day. Is that real? (And can I get a piece of that…?) The speakers at MobileMonday Boston’s latest event (industry luminaries from RIM, AT&T, uLocate, Device Anywhere, and New...