SMS for Life: 22 ways SMS could improve my life

  I keep ending up in conversations about how SMS is very underutilized. After all, basically all phones can send and receive text messages – not everyone has a smart phone (yet). So here is a quick list of some ways I’d like to integrate texting into my (real & imagined) life. Public transportation: Tell me how long until my bus arrives so I know if I can drink another coffee (or cosmo) Diet...

Creative Texting: Pregnant Cows send SMS

We know that advertisers large and small are using mobile marketing to reach over 230 million mobile users domestically. Short codes have been used to launch tens of thousands of mobile campaigns since their inception in 2003 and 25% of Americans participate in an SMS marketing programs. But it is some of the more creative uses of SMS that really illustrate the flexible potential use of the platform and may...

Location-Based Alerts: “Send them my way!”

Many businesses wonder if consumers really want mobile messages intended to increase sales. Isn’t it too intrusive to send to someone’s phone? And will it make any difference to my sales? 1020 Placecast & Harris Interactive found that consumers are interested in receiving alerts on their mobile phones from brands that they care about, provided they can opt-in and the messages are relevant. The responses...