driving revenue through marketing + mobile strategy
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Curious or confused about all the SoLoMo activities in the retail world? Looking for a guiding light for starting or evolving your SoLoMo marketing strategy? Stay tuned for an in-depth article on understanding the optimal role of SoLoMo marketing in order to maximize the impact on your bottom...
Morgan Stanley’s Mobile Internet Report was released Dec 15, 2009.
Extracted from 426 pages of Morgan Stanley’s data, below are ten reasons to seriously consider a proactive and thoughtful mobile strategy for your business in 2010. This data clearly shows that the Mobile Surge is On…
1. “Ramping faster than the desktop internet, the mobile internet will be bigger than most...
Catching up with the SoLoMo Shopper…
10 Reasons to Go Mobile in 2010
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.