driving revenue through marketing + mobile strategy
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Boston’s mobile scene has a deluge of job openings

This article was originally published for Boston World Partnerships on March 30, 2011. Go here to see it live. When it Rains, It Pours. Boston’s Mobile Scene has a Deluge of Job Openings! We all know that Boston is a leading innovation city. And mobile has become one of the hot industries in the Boston/Cambridge metro-area with over 100 companies and several exciting liquidity events making...

AT&T Quotes of the Day

Mass Tech Leadership Council recently hosted a rock star panel that discussed trends in mobile. AT&T’s CTO John Donovan was the headliner with AT&T’s perspective. He has the task of overseeing the company’s global technology direction and innovation roadmap while maintaining AT&T’s network for its millions of customers across the world.   My of two favorite quotes from Mr. Donovan are...

Augmented Reality: Life a “bit” better

  Augmented reality is a very hot area where only a few, very cutting edge marketers are participating.  What is it? AR adds a layer of real-time meta-data on top of the world around you using your mobile phone’s camera. You point the camera at a location or object and get a display of information related to those things/places.   For example, UrbanSpoon on iPhone recently added AR which shows an overlay of...

Hyper-Local Marketing with WHERE

   WHERE is a leading location-based smart phone application in that connects users with information about their local area including the closest and cheapest gas, traffic updates, movie show times, hottest restaurants, and nearest Starbucks. In chatting with Jerry King, COO of WHERE, it is clear that the future of marketing will be hyper-local and super-targeted.  People have been talking about this for a while...

The Idea is 1% of Success

Ideas for iPhone apps seem to flow as abundantly as wine at an Italian dinner party. Individuals and businesses have many insights, but what does it really take to develop a successful application? Brad Rosen, Founder and CEO of Drync, is a Boston area serial entrepreneur with many successful products under his belt. Drync,  his latest venture, is an iPhone app that simplifies the way consumers research, remember,...
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