driving revenue through marketing + mobile strategy
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Please check out my article Sex, Bacon & the Next Big Thing that was featured in boston.com here . Thank you for any feedback you would like to...
Some context: I am not a coffee power drinker.
I enjoy one cup, not quite every day. Also, I live & work in Boston’s South End where there are many excellent independent coffee/bakery options. (Flour, two blocks away is one easy favorite.) Plus Boston is a Dunkin’ town – I need to make a little effort to go to Starbucks.
Around one month ago I downloaded the Starbucks mobile payment app on a...
SoLoMo (Social-Local-Mobile) is the new catch-phrase coined by John Doerr at KPCB and made popular during his talk with Mary Meeker at Google’s thinkmobile event.
With real-time social features accelerating mobile usage, sharing + location + friending means a new paradigm for businesses and consumers.
What do retailers care about within this revolution? A recent MITX event brought together retail industry...
With the app market projected to be $35 billion by 2014 (source: IDC) one of the challenges brands face is to create a mobile experience that succeeds.
Part of app success is being discovered, another part is being used, enjoyed and used again. With budgets under pressure to deliver results, the last thing a brand needs is an app that flops. Especially since research shows that “almost 40% are unhappy with...
While it makes perfect sense – we all have mobile phones and humans are intrinsically social beings –the fact that nearly 60% of mobile web traffic is spent on social networking sites is still surprising. (source: groundtruth) What happened to news and sports? Maybe our friends are really more entertaining … after all, 33% of social networking users have flirted with someone using their phone while on...
Sex, Bacon and the Next Big Thing
Starbucks Mobile Payment App Jolts my Loyalty 300%: a Hint of Gamification
No Time to Move the Cheese: SoLoMo & Retail Priorities
Posted by HLS on Jan 1st, 2011 in Consumer Insight, Featured Articles, Innovation, Marketing, Uncategorized | 1 comment
Vox Populi: Crowd-Sourcing Mobile App Development
Mobile Social Mojo: engaging consumers on their terms
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.