driving revenue through marketing + mobile strategy
Currently Browsing: Global Mobilization

mCommerce: “Blink” purchase decisions made easy

My necessities when out and about are my keys, wallet and mobile phone (and lip gloss). I like travelling light – so how can I get rid of my bulky wallet? Give my mobile more purchasing power. The “mobile wallet” is a reality in Japan and other parts of the world and companies are working to make it possible in the States as well. When thinking about mobile commerce there are four categories: 1)     ...

MobileCampBoston3: Debrief

Boston’s third MobileCamp on 3 April was educational and entertaining enough to keep 250+ people inside MIT on a gorgeous sunny Saturday (that also happened to be the first day of iPad sales). Thanks to Keith Erskine of PadPaw for organizing it. http://barcamp.org/MobileCampBoston3 Topics covered a wide range from Verizon’s new approach to supporting the developer community, mobile coupons & ticketing, best...

Mobile Urban Transformation: Helsinki

One of my favorite questions lately is “how can mobile technology transform the urban experience?” And a follow up is “what are mobile user needs on a global level?”  Cities are beginning to think broadly and strategically around how to improve life for citizens and businesses using mobile applications. They are considering how city services should be mobilized and how people want to receive...

Augmented Reality DevCamp Zurich: Summary Points

Augmented Reality DevCamp in Zurich covered a lot of ground. The technology that supports this “reality improved” context is being used across several industries and is poised for even greater adoption.   The power of the technology lies in where it can make a difference in everyday life or business.  To demonstrate this, participants were lead through multiple exercises by the presenters. For example,...

The Mobile Difference: Social Mobile Innovators

  Did you think mobile marketing and innovation was purely for commercial benefit and feeding our text addiction? The presenters at Mobile Monday, this month in conjunction with MoMIT (MIT’s Mobile Club), shared inspiring applications for mobile technology that is literally changing lives.   Ruma is bringing micro-franchising to Indonesia. The founder believes franchising is the next evolution after...
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