Please check out my article Sex, Bacon & the Next Big Thing that was featured in boston.com here . Thank you for any feedback you would like to...
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Curious or confused about all the SoLoMo activities in the retail world? Looking for a guiding light for starting or evolving your SoLoMo marketing strategy? Stay tuned for an in-depth article on understanding the optimal role of SoLoMo marketing in order to maximize the impact on your bottom...
Some context: I am not a coffee power drinker.
I enjoy one cup, not quite every day. Also, I live & work in Boston’s South End where there are many excellent independent coffee/bakery options. (Flour, two blocks away is one easy favorite.) Plus Boston is a Dunkin’ town – I need to make a little effort to go to Starbucks.
Around one month ago I downloaded the Starbucks mobile payment app on a...
This article was originally published for Boston World Partnerships on March 30, 2011. Go here to see it live.
When it Rains, It Pours. Boston’s Mobile Scene has a Deluge of Job Openings!
We all know that Boston is a leading innovation city. And mobile has become one of the hot industries in the Boston/Cambridge metro-area with over 100 companies and several exciting liquidity events making...
SoLoMo (Social-Local-Mobile) is the new catch-phrase coined by John Doerr at KPCB and made popular during his talk with Mary Meeker at Google’s thinkmobile event.
With real-time social features accelerating mobile usage, sharing + location + friending means a new paradigm for businesses and consumers.
What do retailers care about within this revolution? A recent MITX event brought together retail industry...
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.