Bio
Ms. Sears is a strategic marketing professional with over 15 years of experience spanning multiple industries. She has directed marketing activities supporting businesses ranging from fast-growth start-ups to $100 million Fortune 100 clients. Her expertise is in driving profitable consumer engagement and behavior through integrated marketing platforms.
While a VP/Marketing at Digitas, a leading digital and direct global marketing agency, Ms. Sears led teams of marketing, creative and analytics professionals to develop marketing programs for Fortune 100 clients including GM, XM Radio, AT&T Wireless, Pfizer and Sam’s Club/Wal*Mart. She was one of initial team chosen to launch and develop a new partnership and promotions capability which grew to over $20 million revenue in the first four years.
As a Managing Director of Evolution & Strategy she continued bringing this level of ‘big-agency’ expertise to smaller, high-growth businesses. Here she partnered with CEOs to develop go-to-market plans and strategies to help them engage with and profit from customers. She has advised clients in clean tech, mobile, health/wellness, education, QSR and retail verticals.
Heather was hand-selected to be a Connector with the City of Boston’s new economic development organization, Boston World Partnerships and is a founding co-chair of their popular Strategy Sessions.
Heather has an MBA from the Kellogg Graduate School of Management at Northwestern University and a BA, with high honors, from University of Michigan
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.