driving revenue through marketing + mobile strategy

MobileCampBoston3: Debrief

Boston’s third MobileCamp on 3 April was educational and entertaining enough to keep 250+ people inside MIT on a gorgeous sunny Saturday (that also happened to be the first day of iPad sales). Thanks to Keith Erskine of PadPaw for organizing it. http://barcamp.org/MobileCampBoston3 Topics covered a wide range from Verizon’s new approach to supporting the developer community, mobile coupons & ticketing, best...

Mobile coupons: Blue light specials for the digital age

This phrase from a NY Times article is the perfect description of the benefits of mobile coupons. For those people who didn’t get dragged around a Kmart with mom while growing up – the blue light specials were location-specific sales that popped up in random departments with a flashing blue strobe light. Shoppers felt like they got a good deal and were in the right place at the right time. And Kmart sold all...
Powered by Wordpress | Designed by Elegant Themes