The Mobile Marketing Bottom Line: getting what you really want

Let’s face facts. When it comes down to it, all businesses are obsessed with one thing: increasing revenue. Consumer engagement and “impulse” conversion to sale are the sweet spots of mobile marketing.    In addition to entertaining and useful utilities that help consumers engage with a brand (e.g., Butterball’s Turkey Text cooking tips, Intuit’s (Turbo Tax) mobile tax prep apps, Panasonic’s Beard...