Hyper-Local Marketing with WHERE

   WHERE is a leading location-based smart phone application in that connects users with information about their local area including the closest and cheapest gas, traffic updates, movie show times, hottest restaurants, and nearest Starbucks. In chatting with Jerry King, COO of WHERE, it is clear that the future of marketing will be hyper-local and super-targeted.  People have been talking about this for a while...

The Mobile Difference: Social Mobile Innovators

  Did you think mobile marketing and innovation was purely for commercial benefit and feeding our text addiction? The presenters at Mobile Monday, this month in conjunction with MoMIT (MIT’s Mobile Club), shared inspiring applications for mobile technology that is literally changing lives.   Ruma is bringing micro-franchising to Indonesia. The founder believes franchising is the next evolution after...