Ideas for iPhone apps seem to flow as abundantly as wine at an Italian dinner party. Individuals and businesses have many insights, but what does it really take to develop a successful application?
Brad Rosen, Founder and CEO of Drync, is a Boston area serial entrepreneur with many successful products under his belt. Drync, his latest venture, is an iPhone app that simplifies the way consumers research, remember,...
Posted by
HLS on Oct 29th, 2009 in
Innovation,
Marketing |
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Social media is literally on the move and creating the next frontier of opportunity. The pervasive presence of social networking sites such as Facebook (250M+ active users, 120M daily users) and LinkedIn (40M users) is being untethered from the computer and going mobile.
Using mobile phones, social mobile media (“SoMo”) allows users to directly show and tell friends what they are doing in real time. This...
We know that advertisers large and small are using mobile marketing to reach over 230 million mobile users domestically. Short codes have been used to launch tens of thousands of mobile campaigns since their inception in 2003 and 25% of Americans participate in an SMS marketing programs.
But it is some of the more creative uses of SMS that really illustrate the flexible potential use of the platform and may...
The big question everyone wants to know is can developers (and their clients) really make money building applications? Can it be a sustainable business model? There are stories of guys in their basements minting thousands of dollars a day. Is that real? (And can I get a piece of that…?)
The speakers at MobileMonday Boston’s latest event (industry luminaries from RIM, AT&T, uLocate, Device Anywhere, and New...
Many businesses wonder if consumers really want mobile messages intended to increase sales. Isn’t it too intrusive to send to someone’s phone? And will it make any difference to my sales?
1020 Placecast & Harris Interactive found that consumers are interested in receiving alerts on their mobile phones from brands that they care about, provided they can opt-in and the messages are relevant.
The responses...
Heather is a Boston-based, very mobile marketing strategist. After working for 15+ years for global marketing agencies & brands she started consulting with fast-growth start-ups and became enamored with the transformation made possible by mobile innovation. Now she helps companies integrate mobile strategy into their marketing mix. Interests include managing her iPhone addiction, travel and adrenaline-inducing sports.