driving revenue through marketing + mobile strategy
Sex, Bacon and the Next Big Thing | Sep 25th, 2011
Please check out my article Sex, Bacon & the Next Big Thing that was featured in boston.com here . Thank you for any feedback you would like to...
Posted by HLS on Aug 22nd, 2011 in Featured Articles, Other | 0 comments

Catching up with the SoLoMo Shopper...

 Curious or confused about all the SoLoMo activities in the retail world? Looking for a guiding light for starting or evolving your SoLoMo marketing strategy? Stay tuned for an in-depth article on...
Posted by HLS on May 11th, 2011 in Consumer Insight, Featured Articles, Marketing | 1 comment

Starbucks Mobile Payment App Jolts m...

Some context: I am not a coffee power drinker.  I enjoy one cup, not quite every day.  Also, I live & work in Boston’s South End where there are many excellent independent coffee/bakery options. ...
Posted by HLS on Apr 10th, 2011 in Featured Articles, Mobile Industry Q&A | 0 comments

Boston’s mobile scene has a deluge...

This article was originally published for Boston World Partnerships on March 30, 2011. Go here to see it live. When it Rains, It Pours. Boston’s Mobile Scene has a Deluge of Job Openings! We all know...
Posted by HLS on Feb 18th, 2011 in Featured Articles, Innovation, Marketing | 0 comments

No Time to Move the Cheese: SoLoMo &...

SoLoMo (Social-Local-Mobile) is the new catch-phrase coined by John Doerr at KPCB and made popular during his talk with Mary Meeker at Google’s thinkmobile event. With real-time social features accelerating...
Posted by HLS on Jan 5th, 2011 in Consumer Insight, Featured Articles, Innovation | 0 comments

Road Trip! Mobile on the Go...

Give me a stretch of open road, my music, some hot wheels and caffeine and I’m a happy camper for hours. Probably from growing up in the Midwest where most fun destinations entailed a road trip past many...
Posted by HLS on Jan 1st, 2011 in Consumer Insight, Featured Articles, Innovation, Marketing, Uncategorized | 1 comment

Vox Populi: Crowd-Sourcing Mobile Ap...

With the app market projected to be $35 billion by 2014 (source: IDC) one of the challenges brands face is to create a mobile experience that succeeds. Part of app success is being discovered, another part is...
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Mobile Math

The average U.S. mobile teen now sends or receives over 3,000 text-messages per month compared to 191 calls. The average number of texts has gone up 566% in just two years… Nielsen

Mobile Moment

“I’m just too busy…I use my phone to research products and I get upset when I miss a good sale. I depend on my cell phone to be a savvy shopper…” Quote from a Mobile Mom

Mobile Marketing Primer™

Mobile marketing is experiencing explosive growth.
What does your business need to know and do in order to profit from integrating mobile into your marketing mix?

Schedule a Mobile Marketing Primer™ presentation for answers to the questions below and more…

• Is mobile marketing here to stay? What exactly is it and why should I care?
• Are there companies successfully deploying mobile marketing? What are they doing?
• Can using mobile marketing really increase revenue, decrease costs and improve customer engagement?
• How could it impact my business or organization?
• How should I approach app development?
• How should I integrate mobile strategy into my business objectives?

For information please contact hsears@mobilesynergies.com

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